Better Products,

From Berlin to Silicon Valley: we help the best companies in the world design innovative products and services. No silly, time-wasting processes required.

Come To Our Next Live Event
See how we work and learn the most up-to-date digital innovation methods for free. Event Calendar

Digital Product Design

Mobile Innovation
SXSW 2016

Google Best Apps

Apple Best Apps

Webby Gold

We use Design Sprints to compress work that would usually take months into days. We cut the fat out of the standard design process to launch products faster so we can learn from real user data, not guesswork.
More about how we design products.

Innovation Training

These are not your Design Thinking courses from the 80s! We teach effective, practical and repeatable processes that work in todays rapidly changing digital world. Our programs are intense, hands-on and can be applied immediately.
More about our Training Programs.


Creative problem solving is at the heart of what we do, so we actually need people from all walks of life, not just designers! So far musicians, stand-up comedians, VR nerds, pub-crawl leaders (??) and many more make up the eclectic and very sexy AJS family. Are you someone who loves solving difficult problems? Maybe you should be working here too!
Tell us about yourself.

  • A great action shot from our Lunch and Learn in San Diego at @qualcomm WE'RE DESIGN SPRINTIN' ALL OVER THE WORLD 😲👊
  • Jake Knapp (inventor of the Design Sprint and New York Times bestselling author) sat down with us and answered all our hard hitting questions! Watch the full video on Facebook! See and learn from Jake this July at our Berlin Design Sprint workshop (YES he's coming to Berlin!) Link to tickets in Bio!! ⭐️✈️💃🏻
  • Celebrating another successful trip to SF and Silicon Valley!! Feeling super happy and excited for what's to come! (Jon's happy, really he is) GO AJS!! 🚀🍹👊
  • These two ladies are running our DESIGN FOR WOMEN event in Berlin this evening!! GO GUUUUURLZ 😍👊🛵
  • Just getting the last few tweaks done to our prototype for the USER TESTS today! 👊🚀🚿
  • We were PATIO WORKIN' today 😍 which means now @brittnibow is lobster red 😩
  • Happy Birthday Pierce. 👌 @piercebrosnanofficial #piercebrosnan #oursaviour #silverfox
  • Good thing we love what we do!! Here's what Monday and Tuesday look like in our office EVERY WEEK 💃🏻🚀🤓
  • Aaaaand we're SPRINTIN' again! Super excited about our Sprint this week, we're working on Education! 🤓🤠👊
  • When you're just trying to get "a nice team photo" and the other people at the bar won't let it happen. 😄 #welovesanfrancisco #wehiredthem
  • It took a while... but we finally found the Statue of Liberty! 🍹🍹🍹🍹
  • Doing one of our favourite things to do!! 💃🏻WORKSHOPPIN BABY💃🏻
  • OMG
  • Just arrived at our new home in San Fran (sisco)!!! And we got a VIEW😍 ... @timhoefer is really excited about it.
  • What's the difference between Design Sprints and Design Thinking?! 🤔 Why not use PASTA to explain! 🍝 To see the full video & read the article click the link in our bio! 😘💕
  • We use a strict process every week with every client. But that doesn't mean that we don't questions it. When we think something could work better, we come up with ideas (using our sexy ✨Lightning Decision Jam✨ exercise 😉) and we test them. And quite often we implement them the NEXT DAY. Keep questioning, keep experimenting, keep improving 👊🚀💕
  • KNOW WHAT I HATE?! ▶️▶️Swipe to find out ➡️➡️ ... Now we wanna know... What do you hate?!
  • Day 2 of our Sprint in Silicon Valley starts NOW. ✨We're ready✨
  • Aaaaand this weeks #quickieclub winners are... @kroost and !! Thanks for playing everyone! Tune in next time to win more fun stuff 🍾🍹🤠
  • HURRY!! Like and comment on this post within the hour!!! You could win a BEAUTIFUL Stanford T-shirt AND Jake Knapp's favourite business book, Made to Stick by Chip and Dan Heath! ✨HOLY MOLY✨ Let's gooooooo 🚀
  • Just a couple a AJS peeps hangin at Stanford... 🤓😎
  • California yellow 👌#california #yellow #beach #design
  • A pic just after finishing our 2 day training where we KILLED IT. No but actually. Super great people. Super exciting spot. Can't wait for the next. 🤠🥂😎
  • 😮 OMG 😲 How we Design at Fjord is... SOLD OUT! 🍾🍾🍾 Remember if you want to be the first to know about our events... sign up!!✨Link in Bio ✨

Popular Articles

No Busy-Work

When you pay for a design agency, at least 50% of your budget is going to “busywork”. This is simply work that keeps the agency employees busy, but has absolutely no value for you. Do you really think 3 weeks of research and benchmarking is really neccesary? No, it’s not and they know it too.

Yeah, we know that design agencies don’t like when we point this out, but it's true: The large-scale, complicated hierarchies and superstar creative directors that were once key to agencies’ successes are now exactly what’s putting them in the ground. As agencies struggle to “go digital” and adapt their existing structure to a world that no longer has time to hang around and wait for them to get it right, we ask “Why should a project take 6 months, when it could take 8 days?”

As the antithesis of the traditional Design Agency, AJ&Smart has been lean and digital from day one. Using a core team of just 10 employees; AJ&Smart is dedicated to creating the best products and services, without wasting your time or budget. No busy-work, promise.