Design Sprint Videos


What is a Design Sprint?

A Design Sprint at AJ&Smart is a 4-day process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.


Why use a Design Sprint?

It’s no longer enough to have a “good quality product”, you need to have the right product. Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.


How does a Sprint look?

The Design Sprint is essentially a 4-day intense hackathon. On Day 1 we work in person with you, our client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 4.


What is the exact outcome?

The outcome of every Design Sprint Week is a high-fidelity interactive prototype, tested by real users, and with clear insights on where to go next. This is not a “wireframe” or a “paper prototype”, it looks and feels like a real product.


What happens after a Sprint?

Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.

Video Gallery

Product Team Exercises

Popular Articles

Visit our BLOG on Product Design, Design Sprints, Innovation, and UX here:



The Golden Age of UX is Over: Here’s how to stay relevant in the new, mature era of digital product design

Want your Product Team to get better? Start doing Retrospectives. Seriously, give this a try, you’ll never want to go back.

Good design doesn’t matter. The market matters: Companies struggling to innovate are too precious about their products.

User Research is Overrated: Design Sprints have revealed an expensive waste of time in the modern design process.

The Framework for Brainstorming Anything: A systematic approach to ideating on products, features, services or anything really.



Design Thinking vs Design Sprints, what’s the difference? Well, I guess I’ll explain it with food.

Everything you wanted to know about Design Sprints: I interviewed the inventor of the Design Sprint and got badly sunburned

Building a High-Fidelity Prototype in One Day: We create high-fidelity prototypes every week. Here is how we do it and get home on time!

The Best Prototyping Tools for Every Level of Fidelity: A list of prototyping tools for specific tasks.

How to find User Testers for a Design Sprint

Storyboarding, 2.0! Hacking GV’s Design Sprint storyboarding to get results faster, with less stress.



Episode 4: Loans for cars

Episode 3: Sharing Race Cars

Episode 2: Education

Episode 1: Health Care

Intense, hands on, repeatable

When you pay for a design agency, at least 50% of your budget is going to “busywork”. This is simply work that keeps the agency employees busy, but has absolutely no value for you. Do you really think 3 weeks of research and benchmarking is really neccesary? No, it’s not and they know it too.

Yeah, we know that design agencies don’t like when we point this out, but it’s true: The large-scale, complicated hierarchies and superstar creative directors that were once key to agencies’ successes are now exactly what’s putting them in the ground. As agencies struggle to “go digital” and adapt their existing structure to a world that no longer has time to hang around and wait for them to get it right, we ask “Why should a project take 6 months, when it could take 8 days?”

As the antithesis of the traditional Design Agency, AJ&Smart has been lean and digital from day one. Using a core team of just 10 employees; AJ&Smart is dedicated to creating the best products and services, without wasting your time or budget. No busy-work, promise.